The Bread Art Project was created to help mitigate hunger across the US. I conceived and illustrated this :60 animated story, which was put out on social to pull traffic to The Bread Art Project site (see below) – A virtual art gallery where users create art and 'toast' onto a piece of bread. The Grain Foods Foundation donated one dollar for every piece of bread art created, and the project generated over $100K.
Art + Copy + Illustration // Jeff Ross • Team // Jim Amadeo, Robyn Rhodes • Illustration Site: bowenross.art