GameStop, the nation’s largest video game retailer, has been evolving their business model by converting stores into gaming centers. Our challenge was to create a campaign that updated their brand look and visual language to be less corporate, more gamer relevant. The message was to push the new in-store play concept. This multi-faceted, motion design campaign was built for social, with the modularity of the designs extending into many spaces.
Below are some of the frames I designed that became the foundation for animation and motion work.
Art Director // Jeff Ross • Team // Joel Clement, Chris Barnard • Animation // Laundry LA
