Costa joined forces with Bureo to create The Untangled Collection, sunglasses made from discarded fishing nets sourced from Chile and beyond. This integrated campaign includes long and short form films, social, website, POS and packaging. Aside from the recycled nets story, the Untangled Collection is a lifestyle brand and the campaign called for a library of images, of which I doubled as photographer.
Art Director // Jeff Ross • Team // Joel Clement, Patrick Girts • Photographer // Jeff Ross